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Gold and silver jewelry and coins

Precious Metals

Sell Gold, Silver & Platinum

A fair, transparent evaluation from a family jeweler in Palm Harbor — no commissions, no pressure, no obligation.

Family-Owned Since 1998
No Commissioned Buyers
GIA-Trained Jewelers

What We Buy

All Precious Metals Welcome

We purchase gold, silver, and platinum in any form — jewelry, coins, bars, or scrap. Condition doesn’t matter.

Not sure what you have? Bring it in — we’ll evaluate any precious metal item and let you know its value.

Gold

  • All Karat Gold
  • Gold Jewelry
  • Gold Coins
  • Gold Bars
  • Broken Gold

Silver

  • Silver Jewelry
  • Silver Coins
  • Sterling Flatware
  • Silver Bars
  • Silver Scraps

Platinum

  • Platinum Jewelry
  • Platinum Rings
  • Platinum Watches
  • Scrap Platinum

Transparent Pricing

How We Reach a Fair Number

When you bring in your precious metals, we walk you through the evaluation in person — so the figure you hear is one you understand and trust.

No commissioned buyers

Nobody here earns more for paying you less. You get an honest, fair number from a jeweler, not a quota.

A transparent calculation

We weigh your items on state-certified scales and walk you through the karat purity, weight, and current market rate behind every figure.

No pressure, no obligation

Hear our evaluation, ask anything, and take your time. There is never any expectation to sell on the spot.

Gold jewelry and coins weighed for evaluation

Est. 1998

Family-Owned

Conrad Jewelry's Palm Harbor showroom with gold-framed display cases

25+

Years of Trust

A Family You Can Trust

Family-owned in Palm Harbor since 1998, Conrad Jewelry is run by Ron Conrad alongside his wife Dana, daughter Sarah, and niece Stephanie. When you bring in your gold, silver, or platinum, you sit down with the same family — not a buyer working the counter for a day.

We are GIA-trained jewelers, not a cash-for-gold window. Your evaluation is private, commission-free, and yours to walk away from. We would rather earn your trust than rush a transaction.

Bring your pieces by and let us take a careful look together. Call (727) 799-3030 for a free, no-obligation evaluation.

“Professional and very respectful people and jewelers. Gave a very fair and reasonable estimate of my items, giving both honest opinions, and choices. I will recommend them to family and friends.”

Sheila Bonomo

Clearwater, FL

Google review

What We Check Together

When you bring your items in, this is what we look at to identify and value them. You’re welcome to look for the same signs at home first — here’s what tells us a piece is the real thing.

Testing Gold

1

Magnifying Glass Test

Look for visual clues: discoloration, color, shininess, and the purity hallmark. If it doesn’t pass this initial test, it’s likely not real gold.

2

Hallmark Test

Look for gold markings — mandatory marks engraved on gold items. On necklaces and bracelets, find them near the clasp; on rings, check the inside surface.

3

Float Test

Place your gold item in water. Genuine gold will sink to the bottom due to its high density. Fake or plated gold will float.

Testing Silver

Signs of authentic silver:

  • Look for the official stamp — most countries require pure silver to have one
  • Use a magnifying glass to find the International Silver Stamp Rating (a three-digit number)
  • Check for poor luster, off-center strikes, or corrosion on coins
  • Look for mint marks — counterfeiters often skip these details

Sterling Silver: Look for the ".925" marking, indicating 92.5% pure silver — the standard for quality silver jewelry and flatware.

Common Questions

Everything you need to know about selling precious metals. Have another question?

Ready to Sell Your Precious Metals?

Visit our Palm Harbor showroom for a free, no-obligation evaluation — an honest, careful look at your pieces, from the family that has done this since 1998.

3281 Tampa Rd, Palm Harbor, FL 34684