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BUYING GUIDE

Find the Perfect Ring
Without the Stress

Seven practical tips from jewelry experts to help you choose an engagement ring you'll both love.

Shopping for an engagement ring involves balancing style, quality, and budget—which can feel overwhelming with so many options available.

These seven tips cut through the noise and focus on what actually matters when choosing a ring that reflects your relationship.

1

Narrow Down Shape & Carat Size

Because there are so many choices, one of the best things you can do is narrow it down. Going into your search with a semblance of an idea can save you a lot of time and effort.

Diamond Shapes

Round, princess, cushion, oval, emerald, pear, marquise, and more. Modern technology allows for countless variations.

Carat Size

Consider your budget and preferences. Remember: carat affects price significantly, but cut affects sparkle more.

Budget Tips

  • Wait: See if the piece goes on sale
  • Compromise: Consider a slightly different carat size
  • Haggle: Many jewelers are willing to negotiate
  • Payment Plan: Set up a long-term repayment option
2

Get Measured Correctly

Knowing your ring size helps narrow down your choices to rings that come in your size. There are several ways to find your accurate measurement.

Online Sizing

Print a ruler and wrap it around your finger. Double-check your measurement!

Buy a Ring Sizer

Purchase ring sizers online for a more accurate at-home measurement.

Visit a Jeweler

For 100% accuracy, have a professional jeweler measure your finger.

3

Consider the Wedding Band

Don't get so caught up in finding the perfect engagement ring that you forget about how it will look with your wedding band. You'll be wearing both for the rest of your life!

If possible, visit a jeweler and try on the engagement ring and wedding band together. Make sure they complement each other and look great on your hand.

Pro Tip: Some engagement ring styles pair better with certain band styles. Ask your jeweler about complementary sets.

4

Always Buy Certified

Don't get swindled! Unofficial sellers know how important engagement rings are—and how expensive they can be. When purchasing jewelry, make sure it's been certified and appraised for Cut, Color, Clarity, and Carat Weight by a trusted gemological laboratory.

GIA Certified AGS Certified IGI Certified EGL Certified
5

Size Matters Only If You Want It To

Growing up, you may have thought"bigger means better." But the size of the rock doesn't have to be the most important thing. You and your partner need to select the best-sized stone for your finger, your budget, and your life.

Don't fall for the comparison game. Choose the size that feels right for your style and lifestyle—whether that's a bold statement piece or a subtle, elegant design. Buy the ring you want—not the one media tells you to want.

6

Think Outside the Box

People are going rogue with engagement rings! Some find rings in vintage shops, bargain bins, or even make their own. You don't have to be beholden to"the standard."

Going this route can be budget-friendly too. Custom pieces allow flexibility with materials to match your budget while creating something truly unique.

Vintage

One-of-a-kind antique pieces with character

Custom

Design your own unique ring

Family

Repurpose a family heirloom

7

Visit a Jewelry Appraiser

Most tips end with this: go to an actual jewelry store. To make sure you're getting your money's worth and quality goods, check in with a jewelry appraiser during your search.

Places like Conrad Jewelry ensure you're buying legitimate, certified diamonds of the highest quality.

Frequently Asked Questions

What is the etiquette for buying an engagement ring?

Traditionally, the groom-to-be purchases the bride's ring and vice versa. However, most modern couples search for and select rings together, since these rings are such an important part of the relationship.

How many carats should a ring be?

There's no"should"! The US average is around 1 carat, UK average is 0.6 carats, and European average is 0.5 carats. Choose what's right for you.

How much should I spend on an engagement ring?

The"two months' salary" rule is outdated. Spend whatever makes you comfortable and happy. What matters most is the meaning behind the ring, not the price tag.

Ready to Find Your Perfect Ring?

Schedule an appointment with Conrad Jewelry. Our expert team will help you find or appraise the engagement ring of your dreams.